GAI’s consulting process includes initial evaluation and assessment of our client's business strategy and intellectual property strategy and needs. Through integration of these strategies we are able to determine a cost effective intellectual property implementation for building the most effective intellectual property portfolio to leverage our client’s business. This is accomplished in three stages:
1. Initial evaluation and assessment
After meeting with the client and discussing the invention in-depth, GAI’s professional team determines the competitive landscape with regard to both business and intellectual property aspects. In order to prepare for potential prosecution, GAI performs a thorough patentability search to determine the extent of novelty and non-obviousness of the invention. GAI then provides a broad view of possible additional intellectual property rights which may leverage the client’s business, including trademarks, trade secrets, copyrights, designs, and more.
2. Integrating business and intellectual property strategies
Combining business and intellectual property strategies is an integral part of GAI’s portfolio planning and development. In order to effectively form the IP protection strategy, GAI integrates a complete business and IP SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, typically based upon a combination of research conducted by GAI and by the client. It is only after reviewing these SWOT results and the patentability search results, along with the client’s business and IP strategy, that GAI is ready to develop an initial solution for the client. Other crucial factors, such as timing of research and development, target markets and locations, distribution, defensibility of IP and client niche in the competitive landscape are taken into consideration for the strategic IP plan.
3. Creating effective, customized IP protection
The final step is drafting highly effective patents that are the result of a continuous consulting process which compares the IP to the results of the SWOT, patentability and other research. The client is also involved in the next stages of filing, prosecution and follow-up, involving monitoring and calibrating the pending applications and patents to the constantly changing needs of the business.